Murat Sarslimaz is a rigid businessman who lives with his half brother Doruk in a family design business. Kerem is his friend and driver. Hayat, a college dropout, lives with her aunt, Asli, and Ipek, while Emine, her mother, decides to take her back to her country if she doesn't find a job soon. His father, Nejat, is part of the family business, while Doruk's mother, Derya, tries to break the brothers' bonds. Murat's grandmother, who is the company's designer, helps keep the family together, while Tuval, the company's eccentric owner, uses Turkish and English words in her dialogue. Model Didem, who is a self-centered individual, is the company's ideal candidate for Murat's wife and girlfriend. However, they have had a few on and off relationships. Murat is uninterested in her. Also, Suna, who is Nejat's daughter, is looking for a job that she was promised but she doesn't want to take it.